The Human Side (Scenario)

question 65

Multiple Choice

The Human Side (Scenario)
As an engineer, Rami was trained to understand the roles of machinery and hardware in enhancing organizational productivi However, Rami was promoted to a managerial position where his duties included supervising a department of 34 people and them toward completion of a new project. Ever the perfectionist, Rami decided to enhance his understanding of the human si business management by reading a history text on the organizational behavior approach.
-Rami also learned that the organizational behavior approach was not limited to academic theorists. A strong contribution to this field was made by , an actual manager who thought organizations were social systems that required cooperation.

• A) Hugo Munsterberg
• B) Mary Parker Follett
• C) Chester Barnard
• D) Robert Owen

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Definitions:

Consumer Journey

The complete set of experiences that customers go through when interacting with a company and brand, from discovery to purchase and beyond.

Trade Promotions

Marketing activities executed to increase demand among merchant partners, such as retailers or wholesalers, often through discounts or product display enhancements.

Personal Selling

A sales approach involving direct, face-to-face interaction between salespeople and prospective customers to persuade them to make a purchase.

Publicity

The act of gaining public attention or visibility for a person, product, or organization, often through the media.