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In 2017, the value of M2++ in Canada was about:
Citizen Advertising
A form of marketing where ordinary people, rather than professional advertisers, create and disseminate promotional content.
Traditional Media
Media channels that have been traditionally used for mass communication, including television, radio, newspapers, and magazines.
Media-sharing Sites
Platforms online that allow users to upload, share, and view videos, images, and other media content.
Owned Media
Any media content that is controlled by an organization, including websites, blogs, and social media accounts.
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