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Which of the Following Statements Is Correct

question 118

Multiple Choice

Which of the following statements is correct?


Definitions:

Marketing Channel

A series of steps or operations needed to change the ownership of items from the location of creation to the location of use.

Strategic Channel Alliances

Partnerships between organizations to create distribution channels for reaching consumers more effectively and efficiently.

Channel Members

Entities involved in the process of making a product or service available for use or consumption by the consumer or business user.

Administered Vertical Marketing System

A coordinated marketing strategy where a single entity leads and controls the product distribution channel without owning it.

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