Examlex
If products A and B are complements and the price of B decreases:
Prototype/Willingness Model
A behavioral intention model that evaluates an individual's willingness to engage in a behavior based on their prototype or image of a person who performs that behavior.
Health Behavior
Actions taken by individuals that affect their health, including habits related to diet, exercise, sleep, and substance use.
Opportunistic Behavior
Actions taken by individuals or organizations to exploit circumstances to their advantage without regard for principles or consequences.
Prototype/Willingness Model
This model suggests that behavior is influenced by both rational decision-making processes about a behavior's outcomes (prototypes) and an individual's willingness to engage in the behavior in specific contexts.
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