The Economic Perspective Used in Customer Decision Making at Fast-Food

question 194

Multiple Choice

The economic perspective used in customer decision making at fast-food restaurants is reflected in:

• A)customers selecting the shortest line.
• B)customers leaving rather than waiting if all lines are long.
• C)all customer lines tending to be of equal length.
• D)all of the above.

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Definitions:

Sales Discount

Amount a customer is allowed to deduct from the bill total for paying a bill during the discount period.

Revenue Account

An account in the general ledger that records the income generated by a company from its normal business operations.

Salaries Expense

The total compensation paid to employees, including wages, salaries, bonuses, and deducted taxes, for their work for a company during a specific period.

Operating Expense

Costs associated with the day-to-day operations of a business, such as rent, utilities, and payroll, excluding cost of goods sold.