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Excel can be used to perform
Market Share
The portion of a market controlled by a particular company, product, or brand, often expressed as a percentage of total sales in that market.
Segmenting By Geography
The practice of dividing a market into distinct groups based on geographical boundaries or locations.
Convenience
The ease and simplicity with which a task can be performed or a need can be fulfilled, often a key factor in consumer decision making.
Behavioral Segmentation
Segmentation that categorizes consumers according to how they behave with or act toward products.
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