Richard Barnet and John Cavanagh Refer to the International Division

question 38

Multiple Choice

Richard Barnet and John Cavanagh refer to the international division of labor as the global:

• A) cultural bazaar
• B) shopping mall
• C) workplace
• D) financial network

---

Definitions:

Existing Brands

Brands that have been established in the market over time and have developed awareness, loyalty, and identity among consumers.

Brand Dilution

Occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

Pepsi

A global brand of carbonated soft drinks produced and manufactured by PepsiCo.

Product Label

A piece of information on a product's package that provides details about the product, including ingredients, manufacturer, usage instructions, and safety warnings.