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FIGURE 9-1
-Refer to Figure 9-1. The diagram shows cost curves for a perfectly competitive firm. If the market price is P2, the profit-maximizing firm in the short run should
Variable Costs
Costs that change in proportion to the level of production or sales volume, such as raw materials and direct labor.
Dollar Contribution Margin
The difference between total sales revenue and total variable costs, expressed in absolute currency terms.
Variable Cost
Costs that change in proportion to the level of production activity or volume, such as raw material costs and direct labor costs.
Fixed Cost
A cost that remains constant, in total, regardless of changes in the level of activity within the relevant range. If a fixed cost is expressed on a per unit basis, it varies inversely with the level of activity.
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