$\text { Dave's Consumer Surplus on DVD Rentals per Week }$

question 103

Multiple Choice

$\text { Dave's Consumer Surplus on DVD Rentals per Week }$
$\begin{array}{|c|c|l|}\hline \begin{array}{c}\text { Number of DVDs } \\\text { rented per week }\end{array} & \begin{array}{c}\text { Amount Dave is willing to } \\\text { pay to rent this DVD (\$) }\end{array} & \begin{array}{l}\text { Dave's consumer surplus } \\\text { on each DVD rental if } \\\text { price is } \$ 5 \text { each }\end{array} \\\hline \text { lst } & 10.00 \\\hline \text { 2nd } & 8.00 \\\hline \text { 3rd } & 6.50 \\\hline \text { 4th } & 5.50 \\\hline \text { 5th } & 5.00 \\\hline \text { 6th } & 4.50 \\\hline \text { 7th } & 4.25 \\\hline\end{array}$
$\text { TABLE 6-2 }$
-Refer to Table 6- 2. If Dave rents 3 DVDs in one week, his total consumer surplus is and the total amount he pays is .

• A) $24.50; $24.50
• B) $19.50; $15.00
• C) $9.50; $15.00
• D) $6.50; $5.00
• E) $5.50; $5.00

---

Definitions:

Marketing Objective

Specific goals set by a business or organization aiming to promote its products or services effectively and achieve market success.

Introduction Stage

The phase in the product life cycle where a product is launched, marketed, and made available for the first time to potential customers.

Product Development

The process of bringing a new product or service to the market, from idea generation through to market launch.

Introductory Stage

The initial phase of a product life cycle when a product is launched to the market, characterized by marketing efforts to establish its presence.