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If a theory's prediction is tested and rejected,
Less Elastic
Refers to a situation where a change in price leads to a relatively smaller change in the quantity demanded or supplied.
Less Elastic
Describes demand that is relatively insensitive to price changes, indicating consumers do not reduce purchase quantities significantly when prices increase.
Price Sensitive
Referring to the degree to which the demand for a product changes with a change in its price.
Cost Of Overpricing
The negative impacts, such as reduced sales and loss of market share, that can occur when a product is priced too high.
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