When We Write About Market Segmentation in a Marketing Plan

question 18

True/False

When we write about market segmentation in a marketing plan, we should remember that it lies on a continuum between mass marketing and one-to-one marketing.

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Definitions:

Elements

Basic substances that cannot be broken down into simpler substances by chemical means.

Content Curation

The process of gathering, organizing, and presenting digital content around specific themes or topics.

Microblog

A social media service where users can share short, often fleeting messages or posts, focusing on rapid communication and engagement.

Retweeting

The act of sharing someone else's tweet with your own followers on the social media platform Twitter.