A Marketing Plan Should Never Identify Small Segments as Targets

question 12

True/False

A marketing plan should never identify small segments as targets because it is impossible for them to be profitable enough.

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Definitions:

Competition

A situation where individuals or groups strive against one another to achieve a goal that cannot be shared, often leading to innovation and improved performance.

Dissension

Disagreement or conflict of opinion among a group of people, leading to discord.

Collaboration

The process of two or more people or organizations working together to complete a task or achieve a goal.

Courses Flourish

The expansion or significant growth of educational or training programs in various fields of study.