Cluster Analysis Helps Us with Which of the Following

question 23

Multiple Choice

Cluster analysis helps us with which of the following?

• A) segmentation
• B) targeting
• C) positioning
• D) the 4Ps

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Definitions:

Cognitive Therapies

Psychological treatments that focus on changing faulty or irrational thinking patterns, beliefs, and attitudes.

Systematic Desensitization

A therapeutic method used to cure phobias and other behavior problems involving anxiety, by gradual exposure to the feared object or situation in a controlled environment.

Token Economy

An operant conditioning procedure in which people earn a token for exhibiting a desired behavior and can later exchange the tokens for privileges or treats.

Transference

In psychoanalysis, the patient’s transfer to the analyst of emotions linked with other relationships (such as love or hatred for a parent).