The Firm Patrick Started Nearly a Decade Ago Is Commonly

question 55

Multiple Choice

The firm Patrick started nearly a decade ago is commonly referred to as a market leader.Upon reflecting on the leadership status of his company, Patrick considered the qualities that could eventually bring a firm to a leading position in the marketplace.Which of the following is likely NOT a reason in Patrick's mind for a company being classified as a "leader"?

• A) Sometimes a company is said to be the leader because it has the largest market share.
• B) Sometimes a company is said to be a leader because it was first to market.
• C) Sometimes a company is said to be a leader because it is a consistent and profitable follower.
• D) Sometimes a company is known for being innovative or quick to improve some other company's ideas.

---

Definitions:

Conformity

Changing or adopting a behavior or an attitude in an effort to be consistent with the social norms of a group or the expectations of other people.

Compliance

Acting in accordance with the direct requests of other people.

Obedience

Behaving in accordance with the rules and commands of those in authority.

Halo Effect

A cognitive bias where the perception of a particular trait is influenced by the perception of former traits in a sequence of interpretations.