Are Used to Get a Sense of How Customers View

question 73

Multiple Choice

are used to get a sense of how customers view a company or brand in the marketplace.

• A) Clusters
• B) Ads
• C) Positioning studies
• D) Strategic marketers

---

Definitions:

Sexual Fantasies

Sexual fantasies are mental imagery or thoughts of sexual nature that can enhance sexual desire and arousal.

Striving for Superiority

the human desire to achieve personal improvement and ascendancy as theorized by Alfred Adler in individual psychology.

Mental Illness

Disorders that affect mood, thinking, and behavior, ranging from depression and anxiety to schizophrenia and bipolar disorder, affecting an individual's day-to-day functioning.

Sexual Fantasies

Imaginary sexual thoughts or desires that can influence arousal but do not necessarily involve intent to engage in sexual activity.