Imagine You Are New on the Job, and You Are

question 88

Multiple Choice

Imagine you are new on the job, and you are about to begin creating a market research survey that will provide insights about your company's customers. An experienced colleague offers you a bit of advice. Which of the following statements is bad advice?

• A) Surveys should be relatively short.
• B) Surveys should NOT be used for B2B customers.
• C) Survey responses should be kept confidential.
• D) Surveys can be administered by phone.

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Definitions:

Coupon Rate

The interest rate stated on a bond when issued, which represents the annual interest payment made to bondholders.

Articles of Confederation

The original constitution of the 13 American states, ratified in 1781, which was replaced by the U.S. Constitution in 1789 due to its weakness in central government powers.

Human Nature

The inherent characteristics, including ways of thinking, feeling, and acting, that all humans are said to possess naturally.

Founding

The action of establishing something important, such as a nation, organization, or institution.