There Are Three Possible Outcomes of Customer Evaluations: (1) a Customer's

question 28

True/False

There are three possible outcomes of customer evaluations: (1) a customer's expectations may be confirmed, leading to judgments of satisfaction; (2) the expectations may be disconfirmed in a positive manner, that is, the purchase experience surpassed the expectations, leading to feelings of delight; or (3) the expectations may be disconfirmed in a negative manner, that is, the purchase fell short of expectations, leading to feelings of dissatisfaction.

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Definitions:

Excitatory Neurotransmitter

A type of neurotransmitter that promotes the generation of an electrical signal called an action potential in receiving neurons.

Glutamate

An amino acid that functions as the major excitatory neurotransmitter in the vertebrate brain

All-Or-None Response

The principle that no variation exists in the strength of a single action potential; only a stimulus strong enough to depolarize the membrane to its critical threshold level results in transmission of an action potential.

Depolarized

A state in which the membrane potential of a neuron is less negative compared to the resting potential, easing the initiation of an action potential.