Chase and Nathan Are in Charge of Tracking Customer Evaluations

question 70

Multiple Choice

Chase and Nathan are in charge of tracking customer evaluations for their employer. They are considering which measure to employ to track customer evaluation data. There are many measures that capture customer evaluations to choose from. Which of the following is NOT one of the measures?

• A) satisfaction
• B) purchase intentions
• C) metrics
• D) word-of-mouth

---

Definitions:

Nonconscious Information

Information that influences thoughts, feelings, or behaviors without entering conscious awareness.

Direct Inner Awareness

Knowledge of one’s own thoughts, feelings, and memories without the use of sensory organs.

Retinal Disparity

A binocular cue for depth based on the difference in the image cast by an object on the retinas of the eyes as the object moves closer or farther away.

Countertransference

A situation where a therapist projects their own unresolved feelings onto a patient, affecting the therapy process.