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There Are Three Possible Outcomes of Customer Evaluations: (1) a Customer's

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There are three possible outcomes of customer evaluations: (1) a customer's expectations may be confirmed, leading to judgments of satisfaction; (2) the expectations may be disconfirmed in a positive manner, that is, the purchase experience surpassed the expectations, leading to feelings of delight; or (3) the expectations may be disconfirmed in a negative manner, that is, the purchase fell short of expectations, leading to feelings of dissatisfaction.

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Definitions:

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Twins that are formed from two different eggs fertilized by two different sperm, making them genetically similar to siblings born at different times.

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Intelligence Quotient, a numerical measure of a person's relative intelligence determined through various standardized tests.

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A characteristic that is genetically determined to a high degree, showing little variation in the population due to environmental influences.

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The concept that an individual's genes influence their environment, and their environment affects the expression of their genes.

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