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If Purchase Experiences Are Judged Relative to Expectations, It Is

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If purchase experiences are judged relative to expectations, it is important to understand the mechanism of expectations.


Definitions:

Incomes

The monetary payment received for goods or services, or from other sources like investments, typically measured over a set period of time.

Spend

The process of spending money to acquire goods or services.

Mood Disorders

A category of mental disorders involving persistent disturbances in mood or emotional state, such as depression or bipolar disorder.

Psychophysiological Disorders

Disorders in which biological, psychological, and sociocultural factors interact to cause or worsen a physical illness. Also known as psychological factors affecting other medical conditions.

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