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The most desirable customers have low recency, high frequency, and high monetary values.
Unmarried People
Individuals who are not legally married or part of a recognized marital union.
Married People
Individuals who have entered into a legally recognized union, typically involving emotional and financial partnership and commitment.
Happiness
A state of well-being and contentment, characterized by positive emotions and life satisfaction.
Physiological Measurements
The quantification or analysis of biological functions and responses, crucial for understanding health and disease states in clinical and research settings.
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