Web Analytics Experts Disdain the "Contact Us" Buttons

question 38

Multiple Choice

Web analytics experts disdain the "Contact Us" buttons. What do they recommend instead?

• A) there should be a user forum where every visitor voluntarily leaves comments and personal information
• B) contact information should be listed at the bottom of every page
• C) visitors should have to fill out a form including basic information
• D) visitors should not need to contact anyone since all the information is on the website

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Definitions:

Stimulus Generalization

The tendency for stimuli similar to those used during learning to elicit a reaction similar to the learned response.

Habituation

The decrease in response to a stimulus after repeated exposure, indicating a form of learning or adaptation.

Learning Curve

A graphical representation of how an increase in learning comes from greater experience; or, the concept that practice can make tasks easier and more efficient over time.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without prior learning or conditioning.