A Computer Company Uses a Humorous TV Ad to Promote

question 45

True/False

A computer company uses a humorous TV ad to promote its new computer, and it also uses an informative direct mail ad to show all the features of its new computer. This is an example of IMC.

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Definitions:

Empathy

The ability to understand and share the feelings of another person, often considered essential in therapeutic and caregiving settings.

Congruent

In agreement or harmony; when two things align or match in terms of shape, size, or position.

Incongruent

Incongruent describes a state or expression that does not align with one's true feelings or thoughts, leading to dissonance and confusion.

Additive

A substance added to something in small quantities to improve or preserve it, often used in the context of food, chemicals, or materials.