Ad Concept Testing Involves Usually 8 to 10 Consumers Who

question 57

True/False

Ad concept testing involves usually 8 to 10 consumers who are in the target segment. These consumers are shown an early version of the ad using illustrative props.

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Definitions:

Moderate

A term indicating a middle or average degree of intensity, quality, or quantity.

Circumference

The linear distance around the edge of a circle or circular object.

Weight

A measure of the gravitational force exerted on an object, typically measured in units like kilograms or pounds.

Nonlinear

Not forming a straight line; describes relationships in which change in one quantity does not produce a proportional change in another.