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James Is Running Ad Concept Testing on a New Product

question 88

Essay

James is running ad concept testing on a new product for Apple, the iScreentouch. The iScreentouch is similar to the iPad but it has additional features. James wants to make an ad that shows as many features as possible. Explain the basic steps of what James should do before launching his ad and why.


Definitions:

Campus Activities

Various events, organizations, and programs offered within a university or college setting to enrich student life.

College Experience

The period of learning and personal growth that occurs while attending a college or university.

Campus Life

The range of experiences and activities available to students on a college or university campus.

Work Limitation

Restrictions in one's ability to perform job duties due to health issues or disabilities.

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