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In a Noncomparative Ad, a Brand Is Mentioned and Its

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True/False

In a noncomparative ad, a brand is mentioned and its features, attributes, and image portrayal are conveyed in the message.


Definitions:

Teammates

Individuals who are part of the same team and work together towards a common goal.

Arousing Effects

The impact on emotional, physiological, and mental states that results in heightened alertness, energy, or emotional responsiveness.

Computer Programmer

A professional who writes, tests, and maintains the code that allows computer applications and software programs to function.

Perform Poorly

To achieve results that are below expectations or standards in a given task or activity.

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