Some Advertisements Use Fear Appeal

question 78

True/False

Some advertisements use fear appeal. For a fear appeal to be effective, an ad must provide a solution to reduce
the consumer's fear.

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Definitions:

Cognitive Fitness

A state of optimized ability to remember, learn, plan, and adapt to changing circumstances.

Physical Fitness

A state of health and well-being achieved through regular physical activity, diet, and proper rest, enabling the performance of daily tasks with vigor.

Work-related Stereotype

Preconceived and oversimplified beliefs or ideas about certain professions or roles in the workplace.

Smart Phone

A mobile phone that offers advanced functionalities beyond making calls and sending text messages, including internet access and various applications.