Attitude-To-The-Ad (Aad) Is the Attitude That Is Measured When Looking

question 30

True/False

Attitude-to-the-ad (Aad) is the attitude that is measured when looking at making strong positive brand attitudes.

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Definitions:

Dogmatism

Leads a person to see the world as a threatening place and to regard authority as absolute.

Conventional Values

Traditional beliefs or norms that are widely accepted within a society or among members of a particular group.

Recognized Authority

An individual or institution regarded as being knowledgeable or having official power in a particular field.

External Locus

A psychological perspective where an individual believes that control over their life events and outcomes lies outside themselves.