A Company Is Screening Ideas for New Services A) Service #1 or #2
B) Service #3 or #4

question 21

Multiple Choice

A company is screening ideas for new services.Five alternative service ideas are being considered.Management identified four criteria and weighted them as follows: A = 30,B = 10,C = 20,and D = 40.They have also come up with scored values for the five alternatives and the four criteria as shown following.Management has decided that if an alternative has less than a total scored value of 600,it should automatically be rejected.Use the preference matrix technique to determine which idea should be accepted.
$$\begin{array} { c } \quad\quad\quad\quad\quad { \text { Alternatives } } \\\begin{array} { | c | c | c | c | c | c | } \hline \text { Criterion } & 1 & 2 & 3 & 4 & 5 \\\text { A } & 8 & 5 & 3 & 7 & 5 \\\text { B } & 7 & 3 & 6 & 6 & 4 \\\text { C } & 2 & 4 & 5 & 3 & 3 \\\text { D } & 4 & 5 & 2 & 3 & 8\end{array}\end{array}$$

• A) Service #1 or #2
• B) Service #3 or #4
• C) Service #5
• D) None

---

Definitions:

Groupthink

A psychological phenomenon where the desire for harmony or conformity in a group results in an irrational or dysfunctional decision-making outcome.

Outside Opinions

Perspectives or advice that come from individuals not directly involved in a situation or problem, often considered to provide objective viewpoints.

Diffusion of Responsibility

A socio-psychological phenomenon whereby a person is less likely to take responsibility for action or inaction when others are present.

Prosocial Behavior

Acts performed with the intention of benefiting others, such as helping, sharing, or donating.