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Discuss the Pricing Issues That Concern Marketers

question 77

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Discuss the pricing issues that concern marketers.


Definitions:

Ethical Policy

A set of guidelines that outlines the principles and values governing the behavior of individuals or organizations.

Duress

Compulsion, force, or pressure applied to someone to coerce them into taking an action against their will or better judgement.

Unilateral Mistake

A situation in contract law where only one party holds an incorrect belief about a basic assumption on which a contract is based, potentially affecting the enforceability of the contract.

Mutual Mistake

A situation in a contract where all parties involved have a common but erroneous belief regarding a vital fact about the contract terms.

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