Tends to Be Higher When the Product Has a Clear

question 48

Multiple Choice

tends to be higher when the product has a clear relative advantage over existing products, is compatible with the customer's lifestyle, and is not overly complex (or the complexity is masked by a user­ friendly interface) , and is easily tried or sampled, to facilitate initial assessment.

• A) Consumer acceptance
• B) Risk
• C) Cost
• D) Efficiency

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Definitions:

Normative

Pertaining to prescriptive assessments or statements that express judgments about what ought to be, as opposed to descriptive statements which detail what is.

Government Spending

The total amount of public expenditure by the government on various services and infrastructure, contributing to the nation's economic activity.

Normative

Relating to prescriptive or value-based judgments, indicating what should be rather than what is.

Oil Imports

The purchase of foreign-sourced oil for domestic use, reflecting a country's demand for energy resources not available within its own borders.