Examlex
Bottom-up is sometimes also called "inside out."
Loyal Buyers
Customers who repeatedly purchase a brand or product, often showing a preference for it over competitors.
Relationship Development
The process of building and maintaining connections with business partners, customers, or other stakeholders through communication, engagement, and mutually beneficial interactions.
Promotional Mix
The combination of marketing tools and strategies a company uses to communicate its value proposition and engage with its target audience.
Product Characteristic
A distinct attribute or feature of a product that can include quality, functionality, design, and performance among others.
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Q80: Explain what a USP is and how