What Term Refers to Using Customer Data to Try to Predict

question 77

Multiple Choice

What term refers to using customer data to try to predict the product's likely success?

• A) forecasting
• B) foreshadowing
• C) test marketing
• D) profit prediction

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Definitions:

Selective Retention

The process by which individuals remember only information that is consistent with their beliefs or attitudes, ignoring contradictory information.

Selective Comprehension

The process by which consumers interpret information in a way that aligns with their existing beliefs and attitudes, often leading to distorted perceptions.

Selective Exposure

The process by which individuals preferentially seek out and pay attention to information that conforms to their existing beliefs and values, while avoiding contradictory information.

Subliminal Perception

The processing of information by the brain below the level of conscious awareness.