The __________ Are 3-5% of Consumers Who Like to Try

question 48

Multiple Choice

The __________ are 3-5% of consumers who like to try new ideas and are willing to take risks.They tend to be relatively educated, and capable and confident in assessing information about a product on their own.

• A) early adopters
• B) innovators
• C) early majority
• D) laggards

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Definitions:

Society Gains

The benefits or improvements experienced by members of a society from economic, social, or environmental changes.

Subsidies

Financial support that governments provide to businesses, individuals, or other governmental entities, usually aimed at economic benefits or promoting certain activities or products.

Ethanol

A biofuel produced from various plant materials, commonly used as a renewable alternative to gasoline.

Market

A place or situation in which buyers and sellers engage in the exchange of goods and services.