Amos Does Not Want to Find New Customers or Create

question 53

Multiple Choice

Amos does not want to find new customers or create new products.Instead, he is opening more stores and improving the marketing mix-more intriguing advertising, better pricing, better reward program, better in-store service, better store ambience, etc.What strategy is he using?

• A) market penetration
• B) product development
• C) market development
• D) diversification

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Definitions:

Withdraw

The process of withdrawing money from a bank account or investment.

Compounded Monthly

It's the practice of assessing interest each month, by adding up both the initial amount invested or borrowed and the subsequent interest that's accumulated over time.

GIC's Maturity

The fixed date when a Guaranteed Investment Certificate (GIC) expires and the principal amount is returned to the investor along with the accrued earnings.

Invested

The act of allocating resources, usually money, to generate an income or profit.