Which Is Not an Example of a Company Using an Umbrella

question 80

Multiple Choice

Which is not an example of a company using an umbrella branding approach?

• A) Honda's cars, motorcycles and lawn mowers
• B) Masterfoods has many major brands including Mars and Pedigree Chum
• C) Canon's cameras and copiers
• D) Nike makes shoes, clothes and gym bags

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Definitions:

Religiousness

The expression of beliefs, rituals, and practices associated with recognition of a higher power or deity.

Spirituality

A broad concept involving the search for meaning in life, often associated with religious belief but can be separate from religion.

Faith Communities

Groups of people who share common religious beliefs, practices, and rituals, and often gather together for worship.

Health Benefits

The positive effects or outcomes on physical, mental, or social well-being that result from specific actions, behaviors, or interventions.