The Distinction Between a Brand and Line Extension Is Not

question 21

True/False

The distinction between a brand and line extension is not always clear.

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Definitions:

Defense Mechanism

Unconscious psychological mechanisms that reduce anxiety arising from unacceptable or potentially harmful stimuli.

Sublimation

Channeling socially unacceptable impulses and urges into socially acceptable behavior.

Superego

One of the three components of the human psyche in Freudian psychoanalytic theory, representing the internalized societal standards of morality and ethics.

Metaphor

A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable.