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Free-spirits like skateboarders and Burning Man attendees eschew big national brands due to the they represent.
Target Person
A specified individual chosen for assessment, observation, or interaction in various contexts, including research, marketing, or performance evaluation.
Stereotype
A widely held but fixed and oversimplified image or idea of a particular type of person or thing.
Perceive Distinctions
The process of recognizing or identifying differences or variations between things or concepts.
Category
A class or division of people or things regarded as having particular shared characteristics.
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