Examlex
Explain what a brand personality is, list the different types of personalities, and explain what marketers can do with the personality if its not working out.
Heuristic
Cognitive shortcuts or rules of thumb that simplify decision making, often at the expense of accuracy or completeness.
Mechanical Procedure
A process or operation that is carried out with machinery or equipment rather than by hand or through human effort.
Expert
An individual with advanced knowledge or skills in a specific area, resulting from significant experience, research, or education.
Conceptual Network Approach
A method in cognitive psychology that describes how concepts and their properties are interconnected in the mind to form a network.
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