As Chris Arrives at the Airport, He Decides That Instead

question 70

Multiple Choice

As Chris arrives at the airport, he decides that instead of waiting in line to check-in he will use the automated check-in kiosk. He types in the information requested by the kiosk and his boarding pass is printed within seconds. What does this exemplify the growing trend of?

• A) customer service.
• B) self-service.
• C) customer intimacy.
• D) operational excellence.

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Definitions:

Excess Burden

Excess Burden, also known as deadweight loss, refers to the cost to society created by market inefficiency, which occurs when supply and demand are out of equilibrium.

Consumers

Individuals or entities that purchase goods and services for personal use.

Widgets

A generic term for any hypothetical manufactured good used in economics or consumer studies.

Consumers

Individuals or entities that purchase goods or services for personal use and not for manufacturing or resale.