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The USP Concept Captures Two Things

question 39

Multiple Choice

The USP concept captures two things. One is how does your market offering dominate these other providers. What is the other?


Definitions:

Customer Value

The perception of what a product or service is worth to a customer versus the possible alternatives, reflecting the benefits, quality, and satisfaction it delivers.

Seven Cycles

A brand or company known for manufacturing custom and high-quality bicycles.

Service Utility

The added value or benefit that a service provides to its customers, enhancing customer satisfaction.

Digital Marketspace

An online environment where products, services, and information are exchanged.

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