Positioning Is About Identity (I

question 81

True/False

Positioning is about identity (i.e., who you are in the marketplace vis­à­vis the competition).

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Definitions:

Just-world Phenomenon

A cognitive bias leading individuals to believe that the world is fundamentally fair, thus people get what they deserve.

Scapegoat Theory

A concept in social psychology that suggests individuals or groups are unfairly blamed for problems not of their making.

Blame-the-victim Dynamic

A social phenomenon where the victim of a crime or harmful act is held entirely or partially at fault for what happened to them.

Other-race Effect

The tendency to more easily recognize faces of the race that one is most familiar with, which is thought to develop during infancy.