On a Perceptual Map, Brands Depicted as Points in the Map

question 18

True/False

On a perceptual map, brands depicted as points in the map close together are those perceived as similar.

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Definitions:

Voting

The act of making a choice among options or deciding in an election or poll, typically done secretly.

Discussion to Consensus

A method of decision-making where group members engage in discussions until a unanimous agreement is reached or a general consensus is formed.

Commission

A payment or reward given for completing a service or achieving a goal, often calculated as a percentage of the sales or transactions made.

Omission

The act of leaving out or excluding something, either intentionally or unintentionally.