If a Brand Has an Exclusive Image, It Would Make

question 79

Multiple Choice

If a brand has an exclusive image, it would make good sense NOT to .

• A) over-promote it
• B) charge a premium price
• C) engage in light promotion
• D) distribute through selective channels

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Definitions:

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used.

Restructuring

Thinking about a problem in a new way in order to solve it.

Using Analogies

The process of explaining a concept or idea by comparing it with something else that is more familiar or easier to understand.

General Intelligence

The theory that one common factor underlies intelligence.