In His Books on Competitive Strategy, __________ Discusses Generic Strategies

question 84

Multiple Choice

In his books on Competitive Strategy, __________ discusses generic strategies driven by keeping costs down and prices competitive, leading by differentiation (e.g., excellence in quality or innovation) , or when appropriate, niche positioning.

• A) Mark Patton
• B) Mitchell Paul
• C) Matthew Pilsner
• D) Michael Porter

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Definitions:

Sales Plan

A strategic document detailing the goals, tactics, targets, and measures for achieving sales objectives within a set timeframe.

Target Markets

Target markets are specific groups of potential customers that a business aims to attract and serve with its products or services.

Output-Related

Pertaining to the results or outputs generated by a process, system, or organization.

Units Sold

Refers to the total quantity of products that have been sold within a specific time period.