If a Market Segment Looks Attractive, and Serving That Segment

question 23

Multiple Choice

If a market segment looks attractive, and serving that segment fits our corporate abilities, then we should

• A) avoid it.
• B) collect some data.
• C) do some analysis.
• D) go for it.

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Definitions:

Wilmot Proviso

An unsuccessful 1846 proposal in the United States Congress that aimed to ban slavery in territory acquired from Mexico in the Mexican War.

Appeal of the Independent Democrats

A document issued in 1854 criticizing the Kansas-Nebraska Act and advocating for anti-slavery policies.

Mexican War

A conflict between the United States and Mexico from 1846 to 1848, resulting in the U.S. annexing territory that includes present-day California, Arizona, and New Mexico.

Foreign Soil

Foreign soil refers to land or territory under the sovereignty of a country other than one’s own.