Means That Each Customer Serves as His or Her Own

question 75

Multiple Choice

means that each customer serves as his or her own segment. This approach sounds appealing from the customer point of view because the product would be tailored specially for each person's idiosyncratic desires.

• A) Geographic marketing
• B) One-to-one marketing
• C) Mass marketing
• D) Psychological marketing

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Definitions:

Firewall

A network security system that monitors and controls incoming and outgoing network traffic based on predetermined security rules.

Wi-Fi Hotspots

Public locations where wireless internet access is made available, typically using a wireless local area network (WLAN) through a router connected to an internet service provider.

Net Neutrality

The principle that internet service providers should treat all data on the internet equally, without discriminating or charging differently by user, content, website, or application.

High-Bandwidth Connections

Internet connections that offer high data transmission speeds, enabling faster access to online content and smoother streaming of videos and audios.