A Popular Tool for Segmenting That Uses Psychographic Data, and That

question 61

Multiple Choice

A popular tool for segmenting that uses psychographic data, and that is based on the belief that one's attitudes and value system determine one's orientation to certain products and/or brands is called .

• A) Experian
• B) Vals
• C) Mals
• D) Prizm

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Definitions:

Efficiency Wages

Wages set above the market level to increase worker productivity and reduce turnover.

Principal-Agent Problem

A dilemma in economics where one party (the agent) is able to make decisions on behalf of, or that impact, another party (the principal), potentially leading to conflicts of interest.

Derived Demand

Refers to the demand for a good or service that arises from the demand for another good or service.

Capital Resources

Assets used in the production of goods and services, such as buildings, machinery, equipment, and tools.