Some Customers Are Currently Using a Competitor's Brand or Aren't

question 50

Multiple Choice

Some customers are currently using a competitor's brand or aren't even purchasers in a certain category at all. It is for marketers to identify these people.

• A) difficult
• B) easy
• C) impossible
• D) a bad idea

---

Definitions:

Unconditioned Stimulus (US)

In classical conditioning, a stimulus that unconditionally— naturally and automatically— triggers an unconditioned response (UR).

Taste of Food

The sensory experience that is derived from the combination of flavor compounds, textures, and aromas when consuming a substance.

Salivation

The secretion of saliva in the mouth, which is often triggered by the presence or anticipation of food.

Behaviorism

A school of psychology that focuses on observable behaviors and the ways in which they're learned, rather than on feelings or thoughts.