Considering a Continuum from "Mass Marketing" to "One­to­one Marketing," Market

question 59

Multiple Choice

Considering a continuum from "mass marketing" to "one­to­one marketing," market segmentation is .

• A) very close to "mass marketing"
• B) very close to "one­to­one marketing"
• C) in the middle
• D) on a different continuum

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Definitions:

Current Path

The path or route that electric current follows as it flows through a circuit.

One Path

A circuit configuration where all components are arranged so that there is only a single pathway for current flow.

Applied Voltage

The voltage that is externally applied to a circuit or component to drive its operation.

Fuse

A safety device consisting of a strip of wire that melts and breaks an electric circuit if the current exceeds a safe level.